Hey Bloggers, my name is Kristoff Fitzgerald Hermitt and I am here today to talk about a movement that is poised to shake up the t-shirt game. Before we go there, here is some background about myself. I was born in Brooklyn and raised in the Bronx and spent most of my adolescent years in Yonkers. My parents are immigrants from Jamaica and I am the youngest of five children.
IM SO...NEW YORK is an idea the came about in the midst of a crisis. The unfortunate events of 911 is what spawned the idea. Like thousands of people, I lost my job during the economic shake-up; I was forced to move in with my parents. During that time, I had a chance to reflect on the way my life was going. One night, I remembered praying in bed that God would step in and bless me with an idea that would change the course of my life; God answered my prayers. Thus, the moniker IM SO...NEW YORK came to fruition. I thought that this was a great idea to revitalize the spirit of New Yorkers. It seemed as if everyone in New York was depressed. I spoke with my parents about the idea of starting a T-shirt company. They told me that if God put it in my heart to start this company, they would support me 110%. So, now that I have the OK from my parents, I did my due diligence on legally protecting my ideas. Initially, this T-shirt line mission was to revitalize the spirit of New Yorkers. I then realized that the moniker was far greater than what I imagined. When you think of IM SO...NEW YORK you think about individuality. You think about style, you think about a certain swagger that you can't explain. Just then, I had an epiphany. You don't have to be form New York to be So... N. Y. IM SO...NEW YORK is an idea. It's a story..... I realized that this movement needed to be predicated around a story. The "What's Ur Story?" tag line is an idea that spoke to the brand. Each t-shirt is a culmination of my ideas as it relates to my experiences growing up in New York. Each T-shirt tells a very specific story that is relayed in the graphic. The message in some T's are straight forward, others are not. This entry is one of many more to come. I want my audience to be fully engaged with me and be a part of this history in the making endeavor. Welcome to the movement.
Please visit http://www.imsonewyork.com/ and support the IM SO NEW YORK movement.
IM SO...NEW YORK is an idea the came about in the midst of a crisis. The unfortunate events of 911 is what spawned the idea. Like thousands of people, I lost my job during the economic shake-up; I was forced to move in with my parents. During that time, I had a chance to reflect on the way my life was going. One night, I remembered praying in bed that God would step in and bless me with an idea that would change the course of my life; God answered my prayers. Thus, the moniker IM SO...NEW YORK came to fruition. I thought that this was a great idea to revitalize the spirit of New Yorkers. It seemed as if everyone in New York was depressed. I spoke with my parents about the idea of starting a T-shirt company. They told me that if God put it in my heart to start this company, they would support me 110%. So, now that I have the OK from my parents, I did my due diligence on legally protecting my ideas. Initially, this T-shirt line mission was to revitalize the spirit of New Yorkers. I then realized that the moniker was far greater than what I imagined. When you think of IM SO...NEW YORK you think about individuality. You think about style, you think about a certain swagger that you can't explain. Just then, I had an epiphany. You don't have to be form New York to be So... N. Y. IM SO...NEW YORK is an idea. It's a story..... I realized that this movement needed to be predicated around a story. The "What's Ur Story?" tag line is an idea that spoke to the brand. Each t-shirt is a culmination of my ideas as it relates to my experiences growing up in New York. Each T-shirt tells a very specific story that is relayed in the graphic. The message in some T's are straight forward, others are not. This entry is one of many more to come. I want my audience to be fully engaged with me and be a part of this history in the making endeavor. Welcome to the movement.
Please visit http://www.imsonewyork.com/ and support the IM SO NEW YORK movement.
2 comments:
I found your blog just browsing through common interests. In this case, Hip Hop.
As for I'm So New York, it's amazing how God can turn a stumbling block right side up into a pillar of wealth.
Congratulations on the business and I will be coming back to the site, and directing family members to it as well.
Thank you so much Zack for your comment. The lord is truely amazing.Also, thank you for telling your friends and family members about the site.
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